Heineken Commercials

My most favourite examples on media stereotypes of gender:

TV Ad Part 1:


TV Ad Part 2:

Lunch

"Lunch atop a Skyscraper (New York Construction Workers Lunching on a Crossbeam) is a famous photograph taken by Charles C. Ebbets during construction of the GE Building at Rockefeller Center in 1932.

The photograph depicts 11 men eating lunch, seated on a girder with their feet dangling hundreds of feet above the New York City streets. Ebbets took the photo on September 29, 1932, and it appeared in the New York Herald Tribune in its Sunday photo supplement on October 2. Taken on the 69th floor of the GE Building during the last several months of construction, the photo Resting on a Girder shows the same workers napping on the beam." - Worldsfamousphotos

Ariston Aqualtis Ad

HOLES by LOUIS SACHER

An amazing read. I highly recommend this crossover book to all ages! Louis Sachar's incredible imagination and ability to weave in and out of intricate details is just more than stunning. The inconceivable twists of events compel you to devour them all from cover to cover in one sitting.
Here are some of my most favourite quotes from the book. The book is in Amazon.
1. There is no lake at Camp Green Lake.
2. Stanley Yelnats was given a choice. The judge said, "You may go to jail, or you may go to Camp Green Lake."
Stanley was from a poor family. He had never been to camp before.
3. “If only, if only,” the woodpecker sighs,
“The bark on the tree was just a little bit softer.”
While the wolf waits below, hungry and lonely,
He cries to the moo-oo-oon, “If only, if only.”
4. "Myra's head is as empty as a flowerpot."
"But she is beautiful."
"So is a flowerpot..."
5. Alas, poor Elya should have carried his pig up the mountain one last time. The two pigs weighed exactly the same.
6. "Elya? said Myra. "What number do you guess?"
Elya didn't pick a number. "Marry Ignor," he muttered. "You can keep my pig as a wedding present."
7. A sign on the door said WRECK ROOM.
Nearly everything in the room was broken; the TV, the pinball machine, the furniture. Even the people looked broken, with their worn out bodies sprawled over the various chairs and sofas.
8. Dear Mom,
Today was my first day at camp, and I've already made some friends. We've been on the lake all day, so I'm pretty tired. Once I pass the swimming test, I'll get to learn how to water-ski, I
9. He didn't feel like going into the details. If he didn't talk about it, then maybe it didn't happen.
10. He pointed his finger at her and said, "No one ever says "No" to Charles Walker!"
"I believe I just did," said Katherine Barlow.
11. “He’s not going to die,” the Warden said, “Unfortunately for you.”
12. Stanley stared at the dark spot on the ground, which quickly shrank before his eyes.
"Thank you, Mr Sir," he said.
13. "Oh Sam," she said. "My heart is breaking."
"I can fix that," said Sam.
14. “If I had just kept those old smelly sneakers, then neither of us would be here right now.”
15. "You know I'm not thirsty," Stanley said, as he unscrewed the lid. "I'm just drinking so you will."
"I'm just drinking so you will," said Zero.
They clinked the jars together and, each watching the other, poured the water into their stubborn mouths.
16. "Just so long as I have the suitcase, I don't care what happens. Do you know how long..."When I was little I'd watch my parents dig holes, every weekend and holiday. When I got bigger, I had to dig, too. Even on Christmas."
17. Stanley could hear his heart beat. Each beat told him he was still alive, at least for one more second.
18. “If only, if only, the moon speaks no reply;
Reflecting the sun and all that’s gone by.
Be strong my weary wolf, turn around boldly.
Fly high my baby bird, My angel, my only.”

Great Writers

"Great writers make you change."
Jonathan Safran Foer

The Street of Crocodiles

The Street of Crocodiles finally arrived at my doorstep after ordering it through Amazon weeks ago.

So Bruno Schulz is also an artist. What a talented, inspiring man!

Let me unearth and hash out how Cinnamon Shops turned into The Street of Crocodiles...

A Christmas Carol

Charles Dickens' A Christmas Carol. Ghosts of Christmas Past, Present and Yet to Come take mean Ebenezer Scrooge (voice by Jim Carrey) on a journey that leads him to undo his years of ill.

Alice in the Wonderland

Lewis Carroll's Alice in the Wonderland, a bedtime story classic now hits the Big Silver Screen in 3D. A big treat, awesome!!!

My favourite quote from Alice:

"If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn't. And contrary wise, what is, it wouldn't be. And what it wouldn't be, it would. You see?"

Parisian Google Ad

Julie and Julia

‘Julie & Julia’ intertwines the lives of two women - Julie Powell (Amy Adams), a blogger and Julia Child (Meryl Streep), a famous chef.

Viral Advertising on Taxi

Avatar - A Visual Orgy!

Official Avatar Movie

Semiotics - The Study of Signs

Strong Brand

A description of a strong brand going viral.

Examples of Guerilla Marketing

Guerilla Marketing aims to maximise attention of the public with minimal resources.

Old TV Commercial

This is one of the oldest commercial. Very straightforward, instructional.

Flat Earth News

Nick Davies exposes falsehood, distortion and propaganda in the global media.

Viral Marketing by TfL

A very subtle road safety campaign by London transport officials -'Look out for Cyclists'. This clip was first played in cinemas before being transferred to the internet. Since then it has been watched more than 10 million times. A very nice 'viral marketing' tactic.

Another similar clip for Transport for London:

Hilarious Advert

I am not promoting for Mountain Dew, but just thought this commercial is hilarious and ingenius enough to share.

Media Powerful Effects: History Foretold

H.G Wells' The War of the Lords radio broadcast in 1938 was the first story I heard as a Media student more than a decade ago. It depicted the enormous effects of media on human perception, on the society. Today, it stays etched to my memory. The impact that this radio drama had on the people was just unthinkable.

Of the six million listeners who tuned in to the radio, one million actually believed that Martians were invading the Earth, just because they missed the play's introduction that explained the inclusion of make-believe news flashes!

Panic-stricken people who frantically escaping death from the Martians. Hundreds of people in New York fled their homes. Bus terminals were crowded. In Rhode Island, officials of the electric company reported receiving many calls urging them to turn off all the lights so that the city would be saft from the invaders. A man from Pittsburgh came home in the middle of the broadcast and found his wife in the bathroom with a bottle of poison in her hands and screaming, "I'd rather die this way than that." Many people in Birmingham, Alabama gathered in churches and prayed. In Boston, one woman said she could see the smoke and fire fromt eh Martian invasion. A man even climbed atop a Manhattan building with binoculars and described seeing "the flames of battle." Concrete, a town in Washington experienced a power failure at the very moment the Martians were supposed to have been disrupting the nation's power sources. This created mass hysteria as it appeared to confirm the reality of the broadcast.

The widespread dramatic effects were attributed to many reasons. The broadcast depicted Martians landing at the Wilmuth farm in New Jersey and made references to real places, buildings, highways, and streets. There were prestigious speakers and convincing sound effects. The play was directed and narrated by George Orson Wells, a 23-year-old theatrical prodigy, and accompanied by a group of actors and musicians in a New York City studio of the Columbia Broadcasting System's Mercury Theater.

As we remember the lessons of the past, we ponder what new media panic awaits us.